Paid Media Manager

Job Overview
Paid Media Manager

Remote (Preference for Northeast / East Coast Candidates)

About American Bath Group

American Bath Group is a leading manufacturer and distributor in the bath and shower industry, serving both residential and commercial markets across North America. The company operates a growing portfolio of brands and continues to invest heavily in digital growth, e-commerce performance, and customer acquisition strategy.

The Opportunity

American Bath Group is hiring a Paid Media Manager to help lead paid acquisition strategy across its DTC and e-commerce business. This role is focused on driving growth through paid search and paid social while helping scale multiple brands inside a fast-moving digital environment.

This is a hands-on operator role for someone who understands performance marketing deeply, enjoys testing and optimizing campaigns, and wants direct ownership over growth outcomes. The right person will help improve customer acquisition efficiency, optimize channel performance, and build scalable paid media strategies that directly impact revenue growth.

What You’ll Do

• Own paid media strategy across Google Ads, Bing, Meta, Facebook, and Instagram
• Manage and optimize paid acquisition campaigns focused on DTC/e-commerce growth
• Improve campaign efficiency through testing, iteration, and bid strategy optimization
• Analyze performance data to reduce CAC and improve ROAS/ROI
• Develop scalable paid media roadmaps for multiple brands
• Collaborate with internal stakeholders and business leaders across the organization
• Use AI and automation workflows to improve campaign execution and operational efficiency
• Continuously identify new opportunities to improve performance, scale campaigns, and drive customer growth
• Partner with marketing and digital teams to align acquisition strategy with broader business goals

What Success Looks Like

In the first 6–12 months, successful performance in this role will include:

• Lowering customer acquisition costs (CAC)
• Increasing ROI/ROAS across paid channels
• Improving campaign performance and optimization speed
• Building scalable acquisition strategies that support revenue growth goals
• Creating stronger operational efficiency through AI-supported workflows
• Becoming a trusted strategic partner across ABG’s digital and brand team
• Work Environment
• Fully remote role with preference for Northeast/East Coast candidates
• Fast-paced, highly iterative DTC/e-commerce environment
• Hands-on and execution-focused culture
• High level of ownership and accountability
• Best suited for someone comfortable operating independently and moving quickly
• Standard office hours with occasional flexibility depending on campaign priorities
• Limited travel expectations

What We’re Looking For

• Strong paid media expertise across Google Ads, Bing, Meta, Facebook, and Instagram
• Deep understanding of auction dynamics, bidding strategies, campaign structure, and optimization
• Experience managing paid acquisition inside DTC or e-commerce businesses
• Background working in startup, growth-stage, or lean-team environments preferred
• Proven ability to own campaign strategy and performance outcomes directly
• Experience using AI tools and agentic workflows to improve campaign execution and operational scale
• Strong analytical thinking and testing mindset
• Self-starter who thrives in fast-moving environments and likes building/improving systems
• Ability to communicate clearly with both marketing teams and business stakeholders

Why Join ABG

• Opportunity to directly influence growth across multiple e-commerce brands
• High-impact role with strong visibility across the business
• Ability to shape and scale paid media strategy in a growing digital organization
• Collaborative team environment with significant ownership and autonomy
• Opportunity to work at the intersection of performance marketing, e-commerce, and AI-enabled workflows
• Competitive compensation and long-term growth potential within the organization

Pay: $110,000.00 - $125,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote